Color me stupid.
I have been working on two projects for some time now – each for a different device. I’ve been alternating project focus and ejecting/attaching those devices back and forth to build to them. I had assumed that Xcode would simply see one device – no, no, no, no. Attach as many devices as you can and in each of the project windows choose the device to build to. Bamo! Easy. Get all that NSLog goodness and speed of build here, change here, build there.
I wasted so much freaking time…